Tuesday, January 24, 2012

#BrownIsComing

There's some excitement brewing in the chocolate world. (Actually, a chocolate world would be pretty exciting now, wouldn't it? Yum.) Anyways, after 70 years of working behind the scenes, there's a new girl in town, ready to take her turn in the spotlight as the newest M&Ms Spokescandy. Ms. Brown is coming to town and will be introduced to M&Ms fans across Canada in a special, live Facebook reveal event on Monday, January 30, 2012.

Ms. Brown, a strong, intelligent woman with a sharp wit and an unmatched knowledge of Milk Chocolate, has worked as the Chief Chocolate Officer at Mars Inc. since 1942. But now she is ready to join the rest of the M&Ms Spokescandy team to tell the world about her product.
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According to the press release,
"Canadian fans will have the unique opportunity to watch Ms. Brown be revealed for the first time during live events streamed on Facebook at www.facebook.com/mmscanada. The makers of M&M'S® will unveil her first-ever images during special events being held at The Grove in Los Angeles, as well as M&M'S® World in New York City on Monday, January 30, 2012, at 3:00 p.m. ET." 
This event will include a sneak peak at a TV ad, set to air in Canada starting February 6. So, what are you doing at 3pm EST on January 30? Come on by the M&Ms Canada Facebook page and get your first look at this lady of mystery.

You can follow Ms. Brown on Twitter, and follow the hashtag #BrownIsComing for insights leading up the reveal day.

Hot off the press- image of the yummy prize!






To celebrate the launch of Ms. Brown, Mars Inc. is offering an exclusive Ms. Brown giveaway package (valued at approximately $90) to one lucky Raising My Boys reader. This contest will run until midnight (EST), Sunday, January 29, with the winner to be announced right after the big reveal. Entries will be accepted through the Rafflecopter widget below. Canadian residents only.





a Rafflecopter giveaway




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