· Studies show that breakfast can help kids boost their academic performance – improving behavior, reducing absences and tardiness and increasing focus and physical performance
· In Canada - 1 in 10 children live in poverty and are at risk of starting their day on an empty stomach
On National Breakfast Day, Kelloggs will be giving away free mini-packs of Kellogg's Rice Krispies cereal across the country to raise awareness about our country's hungry children and making equivalent donations to their charity partners. You can get involved by making a donation to one or both of these breakfast charities online, while reading more about their activities. You can also purchase a specially-marked package of Kelloggs cereal to get a PIN to redeem for a free breakfast product for you, and Kelloggs will make a donation to these breakfast charities as well.
Let's work together to help out Canadian children in need.