Wednesday, November 07, 2012

Cooking with Beer #CBias

Do you know The Beer Store? An Ontario institution since 1927, The Beer Store is owned by Molson Coors, Labbatts, and Sleeman breweries, and offers over 350 brands from over 90 brewers at 440 retail stores throughout the province. They also have a great website where they offer a selection of recipes and beer-related information. You can visit the website to find your nearest location, and even check on their inventory. Are you looking for a specific brew? Or do you want to try something new in a particular style? Use the Beer Finder to narrow down your choices by country, type, style, gluten free, etc. I shop at The Beer Store frequently, but hadn't realised just how robust the website is. If you are a lover of beer, or want to learn more, I recommend you check it out.

Our local Beer Store is in the strip mall just behind our house. It is one of the smaller stores with a huge refrigerated warehouse in the back, but just a counter and a wall of beer labels for your menu out front.  Do you remember when the Beer Stores displayed the actual bottles and cans on shelves? The labels I'm sure are a lot easier to maintain. Shopping at The Beer Store is so easy. If you feel like trying something new you can browse the wall of beer to decide. The offerings are organised by import, domestic, premium, etc. Each brand shows its available package sizes and costs, so you know your options. But if you come in knowing what you want, just go up to the cash and place your order. You pay for your beer while it is picked from the back and sent out on the conveyor, already cold and ready to drink when you arrive home.

On this trip I also had a few empties to return. The Beer Store takes back and recycles all packaging it sells, as well as all other alcohol containers. Simply return all empties (rinsed and caps removed) to The Beer Store to receive back your deposits to use on today's purchase or take as cash. Our store has one cash for returns and one for sales, to speed up the process for everyone.

For this #CBias shop, I was looking for beer to use in a holiday recipe. I had decided to do a beer-braised brisket pot roast - hearty and homey. I found the recipe through a web search, and went off to get my ingredients.

This was my first attempt to cook a brisket, so I relied on my butcher to give me a good cut and some hints. This did seem to have good fat for a tender result.

My recipe didn't specify the type of beer to use, so I went with a pale ale, since this is my usual beer of choice. At The Beer Store you can get Keith's in a 15 pack, often as a deal for the same price as a 12, so that helps too. I may have enjoyed one while I was preparing this meal as well...

Adding the vegetables to the partially cooked brisket. This smelled delicious as it was cooking. Aromas of garlic, onion, beef and beer. MMMMMM. And see how the beef is glistening and already pulling apart? 
So moist!

Here is the final result. This roast didn't taste like beer, but it was moist and very flavourful. The low and slow approach to the roasting process resulted in a very tender and melt in your mouth brisket. I think this would be a wonderful main course to bring the family together over the holidays. Roast beef could be a nice change from the traditional turkey, and a cold beer would be a great accompaniment for the adults.

Disclosure: I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™ #CBias #SocialFabric. All opinions on this blog remain my own.

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