Friday, May 24, 2013

Canadian Tire's JumpStart Day, May 25, 2013

What are your plans for tomorrow, Saturday, May 25? Did you know that it's Jumpstart Day?

On May 25th, the fifth annual Jumpstart Day will take place at Canadian Tire stores across Canada. The day-long fundraising event is the celebration of Jumpstart’s May Red Ball campaign, which, through the month of May, encourages customers to donate $2 in exchange for a red ball – a national symbol for children’s play.

Donations to Jumpstart help the one in three Canadian families who cannot afford to enrol their children in organized sports and recreation. All funds raised through the May Red Ball campaign and on Jumpstart Day stay within the local community to help local children.

Over the past eight years, Canadian Tire Jumpstart has helped more than 580,000 kids across Canada by removing the financial barriers that prevent children from participating in organised sport.

Customers can also celebrate Jumpstart Day through the following activities at select stores:
  • Visit Canadian Tire Retail, Mark's, Sport Chek, Atmosphere and Canadian Tire Gas+ locations across the country to make a $2 donation to Jumpstart in exchange for a red ball.
  • Make a donation and be treated to a Go Clean waterless car wash at select Canadian Tire locations and help attempt to set a Guinness World Record.
  • Visit Pita Pit throughout the remainder of the month of May to make a $2 donation in exchange for a red ball and a coupon for $1 off the next purchase.
  • Take part in the Buffalo Wild Wing, "Eat Wings Raise Funds" event happening Wednesdays in May at locations across Canada. Bring in a coupon from the restaurant's website and Buffalo Wild Wings will make a donation to Jumpstart.
Check with your local store to see what fun events they may have planned for Saturday. In my area, I know, for instance, that the Canadian Tire at 7650 Markham Rd (14th Ave & Markham, in Markham) will be hosting a charity BBQ, carwash and games. Jumpstart really is a great charity that provides such an important service to families in need. Physical activity is crucial to a child's healthy development, and organised sport and other physical activities also provide numerous opportunities to build life skills like perseverance, team work, and responsibility. 

Jumpstart covers the costs of equipment, registration and/or transportation for such programs. They also lend support to unique initiatives aimed at increasing access to sport and recreation programs for kids. If your family could benefit from the service provided, please visit them at to find out how to apply for support. And, if you are able to donate $2 for a Red Ball, or drop by to purchase a hot dog or car wash to support this charity, May 25 would be a great day to do it.


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