Thursday, November 28, 2013

HGG2013: Imaginext Rescue City Centre #ImaginextAdventures

Do you eavesdrop on your kids at play? Come on, you know you do. It's such a great way to get insights into how their minds work and what appeals to them at a particular point in time. When I was a kid I remember playing out elaborate make-believe scenarios with multiple characters. Sometimes my friends and I would play house, creating elaborate "meals" for our "children" out of mud and grass and flowers. But more often than not we were superheros on great adventures, defending the weak and fighting epic battles against evil. Somewhere along the way to growing up that sense of abandon and pure, unfettered imagination leaves us (or most of us). I think that's why I so enjoy watching Boo play in these same imaginative ways with his friends.

From my kitchen I can watch them in the backyard, weaving these intricate plots where aliens are trying to take over the world, or they're Iron Man and the Hulk fighting off evildoers. The tree is their homebase. The shed their spaceship. The dog usually gets dragged in somehow as well. Poor girl. But I think she enjoys it. Mostly.

Imaginative play is such an important way for kids to learn about the world and about themselves, to try out different roles and relationships. Imaginative play can take the form of playing with just their active imaginations or with toys that encourage role play and story telling. Fisher Price has developed an excellent selection of toys for preschool imaginative play in their Imaginext line.

Imaginext is the only brand that empowers imagination by providing preschool appropriate entry into the exciting world of action & adventure play. This line includes popular characters including DC Super Friends and Disney/Pixar favourites, as well as a variety of knights, dinosaurs and pirates. Boo has enjoyed a few Imaginext sets over the years, and I've always appreciated the sturdy construction, bright colours, and chunkier build of the pieces, perfect for small hands.

This year they have come out with new online content based on Ed Venture and his friends, including Ed as a Dino warrior, Ed as a fireman and Ed as a Knight! I like that this is content highlighting another kid in imaginative roles. You can visit Ed and his friends at their own microsite to check out a 22 minute pilot video based on the Castle theme to introduce Ed Venture, his friends and their adventures. And there's also a great contest you enter by undertaking a cross-country adventure.
Imaginext Ed Venture #spon
Ed Venture, the Fireman
Until December 13, contestants will be able to register at the site and play an online adventure game where they will have to solve 9 clues. Each clue unlocks the next phase of the game, and they will be entered to win 1 of 5 $300 Imaginext prize packs, each including 4 adventure sets:
Imaginext Rescue City Centre
Imaginext Mega Apatasaurus
Imaginext Eagle Talon Castle
Imaginext Batcave

image from
Boo and I received the Rescue City Centre to try out. It features a cityscape with lots of action, including a gas station, currency exchange, fire station, police station and hospital. Turn disks open and close doors or activate "flames" in a burning building. Use the projectile "water blob" from the firetruck to put out the fire. The Rescue City Centre also incorporates Action Tech™ technology that makes interactive play happen—the Rescue City Centre recognizes different accessories and responds with speech and sounds. (Fire Truck included. Additional ActionTech™ accessories sold separately.) The set comes with two figures, fire truck, satellite dish, antenna, parking meter, street light, axe, fire hydrant and flag for the bank. Boo is particularly fond of the elevator in the hospital.

There are lots of components here for hours of play with different rescue adventures. Imaginext Rescue City Centre is recommended for ages 3-8.

Disclosure: I am part of the Fisher-Price Imaginext Blogger Campaign with Mom Central Canada, and I receive special perks as part of my affiliation with this group. The opinions on this blog, as always, remain my own.

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