Monday, November 18, 2013

Washable High Fashion from Pink Tartan and Tide #PGMom {Giveaway}

On Monday, October 21, I had the opportunity to attend the opening night of Toronto Fashion Week and see Kimberley Newport-Mimran's Washable Collection walk the runway at Pink Tartan's Spring 2014 Fashion Show. It was my first fashion show experience, so I was pretty excited. You probably caught me tweeting and instagramming about it :)

The washable collection is designed for the modern, busy woman, who doesn't always have time for the dry cleaner. It's about both style and convenience. I actually actively choose items for me that don't require dry cleaning, both because of the expense and the extra hassle of dragging my clothes to the cleaners and then waiting to go back and pick them up days later. I also throw everything into the dryer, so I really need a good quality garment to stand up to the treatment I give my clothes. Kim has launched this line in partnership with Tide Pods, the detergent she trusts for all her laundry. If the Pods are good enough for high fashion, they must be great for my wardrobe! (They're the only detergent we use here, for the record, even before I became a P&G Mom.)

Kim has offered the following 10 tips for building our wardrobe and maintaining "effortless style." There's some great advice here, applicable to any wardrobe budget, so read on!

Kim Newport-Mimran’s top ten tips for effortless style

1. Timeless pieces are always in fashion
We’re all guilty of committing fashion crimes at some point, but building a wardrobe founded in timeless pieces will ensure your look is always on point. By choosing pieces you can wear season after season, you’ll also increase the lifespan of your wardrobe. To keep my washable pieces looking their best, I launder with Tide Pods - an item every woman needs to have in her fabric care arsenal.

2. Try out new trends through accessories
Developing your own personal style comes with finding cuts that fit your body and colours that compliment your skin. Stick to it and don’t be swayed by the latest runway trend. To incorporate seasonal trends into your wardrobe, purchase smaller pieces like a bag, scarf or shoes. Accessories are great because they update your look without risk.

3. Simplicity is the secret to elegance
I design pieces that look stylish and fit into a modern woman’s lifestyle. By focusing on the cut of the garment, the quality of the fabric and small details like an exposed zipper, these pieces not only last but have wardrobe presence for years to come. Invest in great basics that can be paired with a variety of pieces to keep your look effortless and elegant.

4. You don’t have to sacrifice style for functionality
As my collection evolves, I want to ensure I’m making clothing for the modern woman. The Washable Collection was developed for her. Each piece is made from quality washable fabrics that can be easily cared for. I recommend Tide Pods to care for all washable garments as they dissolve quickly and are easy to use.

5. Fit, fit, fit
The correct fit of your clothing is essential to great style. Regardless of the cost of your clothing, finding a tailor that can make small adjustments to your pieces will make you look and feel better. Not one body shape is alike and every woman can benefit from a good tailor. If you find a piece you love but it’s not in your size, buy it in a larger size and take it to the tailors, they can do wonders.

6. Find inspiration from fashion-eras gone by
My fashion inspiration comes for timeless icons like Audrey Hepburn, Jackie Onassis and my grandmother. I remember my well-dressed grandmother serving tea sandwiches in pearls and the perfect top coat. From then on, I wanted to create iconic clothes that fit today’s modern woman. Finding inspiration on websites is a good way to expand your fashion mind and style.

7. Modern style is about care
Sometimes being chic is as simple as keeping your clothes looking crisp and clean. Imagine browsing your favourite shop if the clothing looked less than polished? It would completely alter the way you looked at the garment. The same is true when you wear something that looks worn out. I believe we should care for our clothing, as you would other items you cherish. Using Tide Pods protects your favourite pieces and helps keep them looking their best.

8. Trending in my world
Some trends that we will be seeing from Pink Tartan this fall are digital floral prints in rich dark colours and super fine gauge cashmere. I also love a mid length skirt, whether it is a full or pencil skirt.

9. Sexy is what you don’t see
An understated confidence is the difference between you wearing your clothes vs. your clothes wearing you. By choosing clothing that fits your body, brings out your personality and makes you feel sexy, you’ll naturally ooze self-confidence and radiance.

10. Consider your overall look, not just an outfit
Instead of throwing together random pieces when choosing your clothing, try visualizing the overall look you’re trying to achieve. This will give you a polished style that you’ll feel good about. You can pull inspiration from fashion magazines or your favourite style icon.

For more information on the Pink Tartan Washable Collection for Tide Pods, please visit

A Giveaway

To celebrate the partnership of Pink Tartan and Tide, P&G is offering one of my readers an ultimate laundry day pack featuring Tide Pods, Downy Infusions and Downy Unstoppables (approx. $52 value). This will keep your clothes looking and smelling great for a long time! Entries are via the Rafflecopter widget below and will be accepted until 12:00 midnight EST, November 27. Giveaway is open to Canadian residents only, excluding Quebec. Best of luck!

a Rafflecopter giveaway

Disclosure: I am a P&Gmom. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog, as always, remain my own. By entering this contest you are accepting that, if you win, your contact information will be shared with a P&G PR and shipping agency for the purpose of mailing your prize. Please allow 4-6 weeks from the contest closure date to receive your prize. This giveaway may appear on other blogs as part of the #PGmom program. However, to be fair, you can only win once per giveaway. If your name is chosen more than once, another winner will be selected. All winners must be from within Canada excluding Quebec.

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