Wednesday, May 14, 2014

Where Do Your Spray Bottles Go? Febreze & TerraCycle Air Care Brigade

Febreze TerraCycle Air Care Brigade

I've been recycling, re-using, and reducing for years, and it's become an important (and second nature) part of my family's daily life. But sometimes it can be confusing trying to figure out what materials are accepted by your local recycling program. And sometimes items that totally look like they should go in the blue bin, actually can't. I find it so frustrating to have to add something to the landfill that seems like it should be able to find a second life.

But there is a company out there that knows what to do with many difficult to recycle items. TerraCycle, an international upcycling and recycling company, collects difficult-to-recycle packaging and products and repurposes these materials into affordable, innovative products. They work with more than 100 major brands in the U.S. and 22 countries around the world to collect used packaging and products that would otherwise be destined for landfills. Sounds great, right?

As a P&G Mom, and lover of Febreze, I'm happy to learn that Febreze has now teamed up with Terracycle to launch the Air Care Brigade – a new initiative that allows the collection and recycling of previously non-recyclable packaging from the air care industry. The Febreze Air Care Brigade is a free recycling fundraiser that allows any individual or organization in Canada to collect and return used air care packaging. This includes plastic air fresheners, air freshener scent cartridges, plastic bottle caps, trigger heads and plastic air freshener packaging. The program accepts not just Febreze brand products – but packaging from any air care brand – helping to address the entire industry’s packaging waste that may not be currently recycled through existing municipal channels.

“Febreze is dedicated to reducing the amount of previously non-recyclable air care packaging waste that goes to landfill every year,” said Susan Nieuwhof, Sustainability Leader for P&G Canada “Partnering with TerraCycle in Canada helps take our sustainability efforts to the next level, allowing all components of our packaging to now be recycled, in every municipality, while also helping to financially support local schools, charities and non-profit organizations across the country.”

Kudos to Febreze and P&G for getting involved!

The best part is TerraCycle & Febreze donate two cents for every package sent in to the charity or school of your choice. Once the waste is checked-in at the TerraCycle warehouse, the collected material then gets recycled or re-purposed into a variety of sustainable, affordable consumer goods and industrial products. ranging from watering cans and flowerpots to park benches and playgrounds. 

Signing-up for a TerraCycle account is easy and free – simply go to and sign-up for the Air Care Brigade! Start collecting your Air Care waste in any box at home (see the Accepted Waste poster on the for what’s accepted.) Once your box is full, simply download a free UPS shipping label from your account and call UPS for a next day pick-up.

I am planning to propose this as a fundraiser for Boo's school. Our school has earned a gold medallion Eco School status, of which we are very proud. Our students are involved in a number of efforts to reduce waste and improve the environment of the school, including being involved in planting and maintaining our flower garden and trees. Every classroom has its own recycling bins. Adding a green fundraiser is a natural fit for us and would be great for extending the educational efforts on the importance of recycling and caring for our Earth. I'll add this to our first Parent Council agenda of the new school year.

TerraCycle has already kept more than two billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, dispersed more than $7.5 million to charity through its various Brigade® programs. This newest Brigade® program joins over 20 others currently available in Canada.

Disclosure: I am a P&Gmom. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog, as always, remain my own.

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