I do a lot of things like a girl. I run like a girl, play like a girl, build like a girl, love like a girl. And that's awesome! Always wants to take back the phrase "like a girl" and rehabilitate it. It should be a compliment, not a schoolyard insult. Because girls are pretty amazing. Little girls know this, but sadly something happens around puberty, and many girls begin to wonder.
After the successful launch of their #LikeAGirl campaign in 2014, Always has prepared a special 60 second video to debut during Super Bowl XLIX this Sunday, February 1. This is a great opportunity for them to reach an audience of over 100 million people, to spread the word, asking girls, women, boys and men across the country and around the world to help redefine the meaning of #LikeAGirl.
You can join the movement by sharing what #LikeAGirl means to you. On Twitter, use the hashtag #LikeAGirl & tag @Always to take a stand and show young girls everywhere that we can make “like a girl” mean amazing things! I'll be tweeting on this hashtag during the Super Bowl and hope you will join me on that day. Or any time! But given the incredible volume of activity on Twitter during televised events like the Super Bowl, this should be a super opportunity to expand the conversation. Last year the Super Bowl saw close to 25 million tweets. Just think about it!
To help celebrate the #LikeAGirl movement, one lucky Raising My Boys reader will receive a prize package including a #LikeAGirl t-shirt and Always Infinity product. Prize is valued at approximately $40 and is open to Canadian residents only. Enter via the Rafflecopter widget below, until 12:00 midnight EST, February 18, 2015. Best of luck! And I hope the winner wears their shirt proudly :)
Disclosure: I am a P&Gmom. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog, as always, remain my own.By entering this contest you are accepting that, if you win, your contact information will be shared with a P&G PR and shipping agency for the purpose of mailing your prize. Please allow 4-6 weeks from the contest closure date to receive your prize. This giveaway may appear on other blogs as part of the #PGmom program. However, to be fair, you can only win once per giveaway. If your name is chosen more than once, another winner will be selected. All winners must be resident in Canada.