Monday, February 22, 2016

Join Shaw Media in the Fight to End Bullying #PinkShirtPromise #PinkyPromise

Pink Shirt Day is coming up quickly now, on February 24. Is your child's school or your workplace marking the day in any way? Wait, workplace? It's true. Adults can be bullies as well. Bullying, whether online, at school, or at work, affects people of all age groups, backgrounds, and genders. In fact, according to the Canadian Institutes of Health Research, 40% of Canadian workers experience bullying on a weekly basis, and 47% of Canadian parents report having a child victim of bullying. This is a huge issue.

Shaw Communications is continuing its social media campaign through February 24, asking Canadians to pledge their support to help end bullying across the country. You can still participate by sharing your own #PinkShirtPromise online and adding your name to the list of supporters. Here's my own #PinkyPromise -


In support of Shaw's #PinkShirtPromise campaign, Post-it® Brand and participating Ivanhoe Cambridge Malls are coming together to encourage customers to make their own pledges to help stop bullying. Through February 24th, mall guests will be invited to write a promise to help end bullying and post their positive message on a Post-it Pink wall. For each promise posted, the malls will be making a donation to local charities involved in bullying prevention.

Participating malls include:
  • Burlington, Ontario – Mapleview Shopping Centre 
  • Oshawa, Ontario – Oshawa Centre 
  • Waterloo, Ontario - Conestoga Mall 
  • Niagara-on-the-Lake, Ontario - Outlet Collection at Niagara
Each mall will also have special programming on Pink Shirt Day itself, inviting everyone to wear pink and to visit the #PinkShirtPromise Post-it display. Think about the amazing sight it would be to see so much pink in one place, all in support of one cause.

As an example of the malls' participation, for every promise posted at Mapleview from February 17th to 24th they will donate $1 to Burlington's ROCK: Reach Out Centre for Kids, up to $5,000. And on Pink Shirt Day, Mapleview will be greeting participants with treats and a fun giveaway. Waterloo's Conestoga Mall is donating to WAYVE, a local peer-led bullying prevention program, and they'll have radio station 91.5 The Beat and the Rob Daniels Show broadcasting live from the Post-It Pink Wall in Winners Court from 9 am to 2 pm.



Remember that throughout Shaw's campaign (until Feb. 24), each promise made using the #PinkShirtPromise hashtag on Twitter, Instagram, and Facebook will be eligible for a chance to win an ET Canada Experience, which includes transportation to and from Toronto and two nights hotel accommodation, plus a $1,500 dollar shopping spree at a participating shopping centre. Full rules and regulations are available here.

What is your #PinkShirtPromise??


Through the Shaw Kids Investment Program (SKIP), #PinkShirtPromise brings together the expertise, knowledge, and resources of community partners from across the country. Key SKIP partners include Youthlink Calgary, Canadian Centre for Child Protection, Kids Help Phone, MediaSmarts, Companies Committed to Kids, and Rock Solid Foundation.


Disclosure: This post is brought to you by Shaw Communications. I am proud to be supporting their #PinkShirtPromise campaign, and all opinions on this blog, as always, remain my own.

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