Wednesday, June 22, 2016

Look Ageless this Summer with Olay #PGMomGiveaway {review & giveaway}

As a child of the 70s and 80s, I have a history with tanning oils. I admit to spending many a sunny afternoon in my youth stretched out on a blanket, slathered in oil, boom box pumping out the tunes. Those were the days. And heaven only knows what kind of damage I did to my skin! The worry of skin cancer is of course my biggest concern, and I'm grateful to have seen no signs of that as yet. But there are other kinds of damage from the sun as well, including premature aging of the skin. I'll obviously take premature aging over cancer, but it's still something I'd rather avoid.

As a long-time user of Olay products, I know I have a good regimen in place for my daily skin care. But I don't always think to include a sunscreen, particularly during the colder months. Cleanser, primer, moisturiser, foundation - fitting in one more step? Ugh. But sunscreen is important year round, even when you can't imagine the sun is strong enough to affect your skin. Did you know that women are exposed to the sun on average of 840 minutes a week? This shows how sun exposure is always occurring, even if you don’t necessarily notice it! Fortunately, Olay is launching two new SPFs this July - the OlayRegenerist Micro-Sculpting Cream with SPF 30 and the Olay Total Effects Anti-Aging Moisturizer with SPF 30. Sunscreen and moisturiser in one step is a great way to ensure you protect your face every day of the year!


Olay Total Effects Anti-Aging Moisturizer with SPF 30

Olay Regenerist Micro-Sculpting Cream with SPF 30
I've used both of these products in the past, and have been using the existing Regenerist micro-sculpting cream for a while now. Adding the SPF 30 hasn't changed the existing benefits - it just adds one more. The Regenerist Micro-Sculpting cream begins to show improvement in wrinkles and fine lines with the first day of use, and over time significantly improves your skin's texture and firmness. Total Effects fights 7 signs of aging, including age spots, dryness, lines & wrinkles, uneven tone, uneven texture, dullness, and lack of firmness.

These new formulations have added Olay's proprietary Advanced Solasheer Technology, a broad spectrum sunscreen giving protection from both UVA & UVB rays. This protection is combined with Vitamin B3 and Glycerin to provide great moisture. The products are fast-absorbing, non-greasy and light weight. Very comfortable to apply and wear.



A recent market survey indicates that while 67% of women put “Contains SPF/UV to protect against sun damage” in the top 10 properties a facial moisturizer should have,* only 45% use a daily moisturizer with SPF, and 40% don’t use any SPF in the winter (guilty!) With this in mind, I want to share some additional information with you, from dermatologist, Dr. Kucy Pon. Dr. Pon is a special consultant to Olay, and offers the following sun protection tips:

Myth: Canadians spend less time in the sun.
Fact: While sun’s damaging effects on the skin are widely known, data from the Public Health Agency of Canada reveals that Canadians are spending an increasing amount of time in the sun, despite its known risks. Everyone flocks outside during the first warm day, but these sun seekers are also accelerating the aging process of their skin. As confirmed by Olay’s Multi-Decade and Ethnicity Study done in collaboration with Professor Alexa Kimball at Harvard Medical School, the sun is the number one cause of external skin aging, causing the degenerating of elastic skin tissue-which leads to deep wrinkles.

Myth: I don’t let my skin burn so my skin won’t be impacted by the sun.
Fact: Skin is affected by the sun every time it comes into contact with UV rays, even without a visible sun burn. In fact, up to 90 per cent of skin aging is due to the harmful effects of the sun. To see the effects of sun exposure, simply compare the skin on an area rarely exposed to the sun with skin on the face. You’ll see a difference in tone, colour and texture. The natural aging process is dependent on time and genetics, and is unchangeable. However, photoaging - the premature aging of the skin due to UV light exposure - can be avoided with good sun protection habits.

Myth: All SPF products feel greasy on the skin.
Fact: Concerns about a greasy feel are reported by women to be a top barrier to using a daily SPF product, but it doesn’t have to be the case. Innovation is making it possible for light weight, fast-absorbing facial moisturizers to offer both anti-aging benefits and Broad Spectrum sun protection. Dr. Pon encourages patients to use non-greasy formula products designed specifically for the face, to ensure daily use, and year-round sun protection.

Myth: SPF 30 offers twice as much protection as SPF 15.
Fact:
In fact, standard math principles don’t apply when it comes to SPF ratings. An SPF 15 blocks around 94 percent of harmful UV rays; an SPF 30 blocks around 97 per cent; and after that there is very little increase in UV protection. However, Dr. Pon recommends choosing higher end of protection and using an SPF 30 for daily use. This is also the recommendation of the Canadian Dermatology Association.

Myth: Sun damage to the skin is only a concern during the summer months.
Fact:
Every season necessitates daily protection from incidental sun exposure – not just the warmer summer months. Most people underestimate the amount of sun exposure they get because it is often unintentional, especially in the winter. Your skin is like a memory bank – it remembers all your encounters with UV and adds them up. Even though sun damage is cumulative, it is never too late to start protecting your skin. Incorporating sunscreen into your daily routine is essential in protecting against sun damage.

Myth: As long as I protect the skin on my face from sun exposure, I’m okay.
Fact:
While we’ve gotten better at remembering to protect our face, we need to pay special attention to ensure we’re protecting other exposed areas during our morning beauty routine. The ears, neck, lips and hands are often what people forget to cover and these areas are exposed to the sun as much as the face is.

About Dr. Pon:
Dr. Pon is a Toronto-based dermatologist and special consultant to Olay. In addition to her busy dermatology and cosmetic dermatology practice in Toronto, she is an assistant Professor with the Division of Dermatology, University of Toronto, and has researched, written, and spoken extensively about dermatology. Along with sharing her expertise on "Balance TV" (CTV) and "Quirks and Quarks" (CBC), Dr. Pon was also the resident dermatologist on the original Canadian makeover show, "Style By Jury."


*All data US, 2014. IPSOS survey with 1750 females, 13-75 years old

A Giveaway

We want to get you and your skin ready for summer, so one lucky RMB reader will receive an Olay Summer Essentials Prize Pack, stuffed with goodies and product, and valued at approximately $165! Entries are via the widget below and will be accepted until 11:59pm EDT, June 30, 2016. Giveaway is open to Canadian residents only, excluding Quebec. Best of luck!


Disclosure: I am a P&Gmom. As part of my affiliation with this group I receive products and special access to P&G events and opportunities. The opinions on this blog, as always, remain my own. By entering this contest you are accepting that, if you win, your contact information will be shared with a P&G PR and shipping agency for the purpose of mailing your prize. Please allow 4-6 weeks from the contest closure date to receive your prize. This giveaway may appear on other blogs as part of the #PGmom program. However, to be fair, you can only win once per giveaway. If your name is chosen more than once, another winner will be selected. All winners must be resident in Canada.

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